Solution
The Sansa MP3 player is the flagship product of SanDisk's audio line. This brand is fighting for market share in a very competitive arena. BIG Design was asked to create an identity to rise above the mass of MP3 players and take additional market share from the industry leader. BIG Design developed a unique brand identity and promotional materials to distinguish the Sansa family of products. And since introduction, it has been well received from all major retailers. A great product, strong distribution and strategic branding are all contributing to the aggressive growth and additional market share.
Testimonial:
“BIG Design's commitment to their customers is surreal. BIG Design knows how to support our vision with their innovation and intuitiveness. Their end-to-end, full service capabilities allow me to have everything done with consistency and quality; while on time and within budget. How can you beat that? ”
Denise Casey, Marketing Communications
SanDisk Corporation
Projects Include:
Brand analysis & strategy, new brand identity, new product packaging, brochures, CD content interface, promotional handouts, package line extension, packaging globalization, package production & maintenance
